38% of the worlds population still doesnt use the internet, As of 2022. Subscribe to our channel for the latest updates on Russia's war in Ukraine. Be sure to check back for more as we keep updating this ultimate list of internet statistics. Videos that go over two minutes in length tend to see a significant drop-off in user retention. WebsiteSetup. India has one of the higher numbers for this stat, at 11.5 per user, while Japan scores the lowest with 3.8. The 2021 Children and parents: media use and attitudes report published by OfCom (UK) is interesting if your business is involved in marketing to children or youth markets or you want to understand future adult use of social media. Mobile internet usage worldwide statistics & facts. Accessed on February 14th, 2022. More people chose to shop from home than ever before. Access the Free digital marketing plan template, Our popular marketing planning template is structured across the Smart Insights RACE Framework. The internet already dominates much of the world, but that doesnt mean its use wont continue to grow. The most popular social media channels in the world are: In a single day on Instagram, 4.2 billion pictures are "liked." [statista], [eBiz MBA], [statista], [BigCommerce], [statista]. Poverty, illiteracy, limited electricity access and a lack of digital skills continued to challenge the digitally excluded, the ITU added. Thats an increase from 6% of the population to 62% of the population. Digital divide persists even as Americans with lower incomes make gains in tech adoption. However, its worth noting that this number fluctuates daily, as websites are constantly being launched or lost. Here is a sample of the insights from their 2022 report. As of 2022, half of the worlds population (50%) now uses social media. Networks vary in popularity with different demographics and they're still evolving. Dave is editor of the 100+ templates, ebooks and courses in the digital marketing resource library created by our team of 25+ digital marketing experts. The average U.S. internet user has 8.4 social media accounts. How many Google searches happen each day? But, United States: 259 million people shop online, United Kingdom: 53 million people shop online. eCommerce sales are largest around the holiday season and weekend days (Saturday, Sunday). It provides country-specific data for the vast majority of the world, so you might want to check out the slides of the countries in your core markets to get a better idea of the current state of social in the areas you operate. Between 2021 and 2022, there were 268 million new smartphone users globally. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. However, with growth continuing in 2022, there may be more at play than just the initial lockdown trends. Other top countries include the United States (307 million), Brazil (126 million), Japan (116 million), and Russia (109 million). In 2012, the average internet user only spent 90 minutes online per day (an hour and a half). The results from Instagram and Facebook show a clear preference for around midweek at midday, so you should consider this when scheduling your post updates. The average daily usage is 2 hours and 27 minutes(January 2022). Jack Flynn is a writer for Zippia. Followed closely by Hispanic and Latino Americans (36%), while only 28% of White Americans say theyre online almost constantly. Overall, we can expect to see worldwide internet use continue to grow. While the U.S. is the birthplace of the internet and had a majority of its early users, U.S. users now make up only a fraction of global users. The CIS region has seen the largest increase in internet penetration, from 24.3% in 2009 to 82% in 2021. The Pew Research Center news usage research is a very strong recent source showing US social media statistics trends in usage for news. Coming from only 361 million global users in 2000, the internet has grown to have a whopping 4.9 billion active users worldwide. All of the other search engines fall far behind Google, with Bing only having 7.2% market share and Yahoo having 2.77% market share. Here's a snapshot of two of the four age groups featured. Social media platforms today are evolving and developing to meet an ever wider variety of consumer wants and needs. As a whole, there are 70 million posts published on WordPress every single month. Which are the most popular social networks by demographics (age and gender)? Countries like China and India are already adopting it in mass, and Africa will likely soon follow. In fact, in the first quarter of 2015, the mobile share of internet usage was only a third of computers and other devices (31.16%). About three-in-ten U.S. adults say they are almost constantly online. [statista], [eMarketer], [Pew Research Center], [eMarketer], [Psychology Today]. How Many Emails Are Sent per Day? Though Africa has seen an increase in internet penetration from 7.6% in 2009 to 33% in 2021, thats still half the number of internet penetration in Asia and less than half of that of Europe or North America. As of 2022, 93% of the population use the internet, and 85% of Americans use it every day. There are dozens of streaming platforms worldwide. The 2021 median average engagement rate per post (by follower) on Facebook is 0.064%, across all industries. The most common domain name extensions are: The top 10 most visited sites on the web in 2021 were: Every second that a customer has to wait to load a web page increases their likelihood of clicking out. Here are some interesting trends and predictions: From 2005 to 2021, the number of global internet users has increased by 400%. Pandemic shines light on deep digital divide in U.S. amid efforts to narrow it, Coronavirus exposes Internet inequality among U.S. students as schools close their doors, As coronavirus forces schools online this fall, millions of disconnected students are being left behind. Thats roughly 86% of the global population. The coronavirus pandemic has exposed a deep digital divide, for schoolchildren and employees in particular, as lockdowns pushed lessons and some jobs onto the Web. Daily time spent on social networking by internet users worldwide from 2012 to 2020. WordPress accounts for 27% of all blog posts published on the internet. Engagement rates are significantly higher on Instagram compared to Facebook. What are the different engagement metrics based on consumer behavior when using social media? Our resources are used by our Premium members in more than 100 countries to Plan, Manage and Optimize their digital marketing. Nearly three quarters of the world will use just their smartphones to access the internet by 2025. Even though China has the largest population of internet users, the share of their population being users is actually pretty low, at 54.3%. Our popular marketing planning template is structured across the Smart Insights RACE Framework. This region, made up of mostly former Soviet Union states, encompasses parts of Europe and Central Asia. Be the first to rate this post. As you can see the 2021 average median engagement rate per post (by follower) is more than 10x higher, despite engagement on Instagram dropping approx 30% between 2020-21. Imagine trying to read all of those blogs (Spoilers: you cant). How Many Blog Posts Are Published per Day? Zippia. Imagine that. While this is a significant increase from only 7.6% in 2009, the current 33% is still half the amount of internet penetration as the Arab States or Asia. Notably, 44% of 8-11 year olds use social media apps/sites, swiftly increasing to 87% of 12-15 year olds. All trademarks, logos, etc. For mobile search engine market share, Google.com again dominates with 95.23% of usage worldwide. Statista. Thats 3.5 million emails every single second, and that number continues to increase each year. With the 'Rise of Social media' interactive tool from 'Our World in Data' you can see the growth of the main networks between 2004 (when Myspace became the first platform to gain 1 million users) up to the end of 2019. Instagram, Pinterest, Linkedin, Reddit and Twitter users all report 'follow/find information about products/brands' in their top 3 motivations. Each network tends to have a sweet spot for frequency based on their algorithm and the most common times for consumer usage. There are approximately 5.6 billion Google searches per day. How do consumers interact with different post formats in social media? (20 Jobs In Industrial Machinery/Components: Best-Paying + Entry-Level). Pew Research Center.

No wonder Google has the largest market share of any search engine. How Many Emails Are Sent per Day? Thats because countries like China, India, Brazil, and others also have a large number of internet users. The most popular video streaming platforms based on our most recent information are: Here are some statistics on video streaming: Google accounts for 92.01% of the global search engine market share. [statista], [statista], [statista], [statista], [Pew Research Center]. But the growth has been uneven. While the United States doesnt have the highest percentage of social media users compared to other countries, its still a considerable 74% of the population. Which are the fastest-growing social networks? Trends like these are why m-commerce and e-commerce have become such booming industries. While this is by far the largest demographic, wealthier Americans are also beginning to rely on their phones for the internet as well. This is despite the pandemic leading to a covid connectivity boost in which the number of people who accessed the Internet rose to around 4.9 billion this year, up 17 percent from 2019, in part because school closures and searches for health updates pushed more people online, the International Telecommunication Union said. In his professional career hes written over 100 research papers, articles and blog posts.

Online orders via tablets average at $87. According to our research: Over the past five years (2016-2021), the mobile share of internet usage has increased from 43.7% to 55%. With that in mind, heavy internet usage is not as affected by gender as it is by other factors in this section. Paid vs organic social media strategy: Your planning essentials Both organic and paid social media landscapes are constantly evolving. Since 2017 there have been over 1 billion new users (2.86 billion to 3.96 billion). Generally speaking, that percentage goes down more and more as income decreases, with only 27% of those making under $30K per year saying theyre online almost constantly.

The unusually sharp rise from 2019 is good news for global development, it said, but the data still shows that the worlds poorest [are] being left far behind.. Zippia. What are the most popular times for consumers to use social media suggesting the best times to post? We find a higher frequency on LinkedIn or Twitter tends to be more effective. While that might not seem like a lot, the sheer size of internet users in 2021 means that there are over half a million new users every single day. Thats 63,000 searches every second and 2 trillion global searches per year. The rapid growth TikTok underwent in 2021 (resulting in a 142% increase YOY) saw it ranked the fifth most-used platform in January 2022. The unexpected star of NASAs Webb images the alt text descriptions, The Nationals are grounding into a ton of double plays. Is Industrial Machinery/Components A Good Career Path? In fact, YouTube: 1.8 billion unique monthly visitors, Netflix: 150 million unique monthly visitors, Vimeo: 130 million unique monthly visitors, Yahoo! Next is eBay with 6.6%, followed by Apple, Walmart, The Home Depot, and Best Buy. This falls to 45% in Southern Asia, 16% in Western Africa and 8% in Middle Africa. Number of smartphone users from 2016 to 2021. Accessed on February 14th, 2022. Are you on Telegram? Within the past 20 years, a massive number of Americans have been moving more and more of their lives online. Billions of people around the world use eCommerce. Q5. Each network tends to have a sweet spot for frequency based on their algorithms. [Internet World Stats], [statcounter], [statcounter], [Google Trends], [statista]. In this post, we focus on the social media data which starts at slide 78 in the report. [Reuters], [statista], [WordPress], [ComLaude], [Internet Live Stats]. The ITU cited measures such as lockdowns, school closures and the need to access services such remote banking as having an influence. Thats an increase of 52 million new users in only a decade in a country with less than 40 million new births over the same time frame. Given this, brands must be sensitive to how they use social media. Video is an integral part of the buying journey for consumers in the modern world. Meanwhile, 30% of those living in suburban areas say theyre online almost constantly, and only 23% of those living in rural areas say the same. Time to change providers! Nearly two thirds of Snapchat's regular news consumers are aged 18-29. Number of internet users worldwide from 2005 to 2021. Every minute, there are at least 79,740 posts published on Tumblr, 176,220 calls made on Skype, 473,400 tweets sent on Twitter, and 2,083,333 snaps sent on Snapchat. Instead, when it comes to the highest levels of internet penetration, the top countries are Qatar (99.65%), the UAE (99.15%), Iceland (99.01%), Denmark (98.05%), and Norway (98%). According to our extensive research: As of 2022, there are 4.9 billion active internet users worldwide. This can include accounts across anything from YouTube to TikTok and Facebook to Pinterest. Thats more than double that of India, which takes second place with 391 million users. This example plan, taken from the module, demonstrates how a joined-up approach can strengthen each stage of the funnel, across the RACE Framework of reach, act, convert, and engage. That means that by 2025 there will be over 1.3 billion people who will rely on their smartphones to access the internet worldwide. Statista. The 2020 and 2021 holiday seasons were great years for eCommerce businesses, no doubt because of the pandemic. We've got marketing solutions to support you with your paid, owned and earned media and more. There are an estimated 1.7 billion websites on the internet. Research shows that as load times go from 1 second to 3 seconds, the probability of this occurring increases by 32%. CNBC. Here are some interesting statistics of the regional differences in internet usage: China has the most internet users, at 765 million.

What percentage of the world has no internet? How Many Websites Are There? Accessed on February 15th, 2022. Desktop purchases online average $179.98. Daily time spent on social networking by internet users worldwide from 2012 to 2020. Accessed on February 14th, 2022. The best source for getting stats on the biggest social media platforms is direct from company statements and earning announcements. Number of internet users in the United States from 2010 to 2025. Accessed on February 14th, 2022. Social media statistics benchmarking tool Rival IQ produces these useful sector-by-sector benchmarks of social media engagement metrics including: These include useful sector benchmarks for Facebook, Instagram, and Twitter you can compare against. New networks rise to prominence (e.g. Unsurprisingly, some demographics use the internet more heavily than others. Remote learning is deepening the divide between rich and poor. Original reporting and incisive analysis, direct from the Guardian every morning. In the United States, millions of students and some of their teachers struggled without Internet at home, more so in rural and poorer parts of the country, prompting efforts to unlock funding to help families, schools and libraries provide virtual education. How Many Blog Posts Are Published per Day? Statcounter. The market share for other browsers drops off from there, with Edge having 3.99% and Firefox having 3.66%. Further, at least 90% of the global internet population have used their smartphone to go online. American men are slightly more likely to have heavy internet usage than women, with 32% reporting theyre online almost constantly. Global internet users are currently growing at an annual rate of 4%. However, that number has increased to nearly two and a half hours.

It used to be beneficial to post several times a day on Facebook for many brands, but with decreased organic reach, a single update tends to be more effective. As we can see, from the Facebook data, the biggest demographic on Facebook is males aged 25-34. 85% of Americans use the internet every day. If you have a new feature coming out, a holiday that .. Thats far more than any other educated demographic, with only 23% of those with a High School diploma or less saying the same, and 29% of those with some college. We are determined to ensure no one will be left behind, said the ITU secretary general, Houlin Zhao. Apply a data-driven approach to create a winning marketing strategy. How To Answer: Why Are You The Best Person For The Job? Join Smart Insights as a Free Member to download our digital marketing plan template today These were the most popular search terms in 2021: As you can see, the pandemic, and the tools we can use to adapt to it, were at the top of people's minds throughout the past year. In the past decade, the amount of time spent on the internet has increased by 62%. or Sonic. Free digital marketing plan template Number of smartphone users from 2016 to 2021. At the start of 2021, there were roughly 6.38 billion new smartphone users worldwide, and that number has jumped to 6.65 billion as of 2022. Around the world, a generation of poor children also found themselves shut out of learning and at risk of falling behind because they could not afford an Internet connection, let alone a laptop. Digital divide persists even as Americans with lower incomes make gains in tech adoption. Accessed on February 14th, 2022. Here are the facts: As of 2022, there are 307.34 million internet users in the United States. Similar to how internet use can vary by country, it can also vary by age, gender, and more.

According to our research: Google Chrome has the largest market share of any browser, at a massive 64.67%. [we are social], [Facebook, Inc.], [Vox], [Hootsuite], [Kleiner Perkins]. ITU will work to make sure the building blocks are in place to connect the remaining 2.9 billion. However, she added, across the U.N.s 46 least-developed countries, which include Afghanistan, Yemen, Niger and Mozambique, almost three quarters of people have never connected, facing obstacles such as poverty, illiteracy or limited electricity. Every marketer has limited time for social media marketing, so which fastest growing social network should you focus your efforts on? Believe it or not, California alone has more bloggers than all of Canada. This post will apply the latest reports to our answers in 7 key areas crucial to understanding consumer use of social networks: Datareportal regularly updates its massive global compendium of social media statistics, which gives some great insights into the world of social media. With Elon Musk's proposed acquisition of Twitter we can expect changes to the platform including how Twitter regulates/empowers freedom of speech values for consumers and businesses. Check out plans from WOW! Around the globe, there are at least 306 billion emails sent daily. By 2025, an estimated 72.6% of global smartphone owners will access the internet solely using their smartphones. 93.33% of global internet users use social media. Facebook isn't just for connecting with friends and family or using Messenger. Two boys use a computer at an internet cafe in Nairobi, Kenya. The internet and technologies are continually changing. Percentage of mobile device website traffic worldwide from 1st quarter 2015 to 4th quarter 2021. [IAB], [YouTube], [Twitter], [Tek Eye], [Think with Google], AL AR AZ CA CO CT DC DE FL GA IA ID IL IN KS KY LA MA MD ME MI MN MO MS MT NC ND NE NH NJ NM NV NY OH OK OR PA RI SC SD TN TX UT VA VT WA WI WV WY, Disclaimer: All rights reserved. However, not every country is created equal. Africa has the lowest internet penetration rate, at only 33%. Our World in Data. We've got templates and tools to support you and your marketing team to reach and convert more customers on social media. With that in mind, weve gathered some vital statistics about traffic and internet usage around the globe: As of 2020, the average internet user spends at least 145 minutes online per day. Thats 62% of the global population. To get a clearer picture, here are all the most relevant statistics about the internet in 2022. In fact, the vast majority of that 37% live in Africa, despite the fact that the Arabian Peninsula has some of the highest internet penetration rates. Browser Market Share Worldwide. Accessed on February 15th, 2022. Our module bite-sized contains tools and templates designed to help you address the systematic issue of businesses using Instagram to create standalone posts rather than planning a strategy. It used to be beneficial to post several times a day on Facebook for many brands, but with decrease organic reach, a single update tends to be more effective. Whether youre a lifelong resident of D.C. or you just moved here, weve got you covered. The UNs International Telecommunication Union (ITU) estimated that 96% of the 2.9 billion people who have not accessed the web live in developing countries. Black Americans spend the most time on the internet, with 37% saying theyre online almost constantly. Continued social media growth gives digital marketers even more opportunities to connect with new audiences in new ways. The number of users globally grew by more than 10% in the first year of the Covid crisis by far the largest annual increase in a decade. The Social Media Marketing toolkit contains: Start your Digital Marketing Plan today with our Free membership. In general, there are 576,000 new websites added every single day. And of that 85%, 48% report accessing the internet several times a day, while a considerable 31% say they are using the internet almost constantly. Optimize your organic Instagram marketing, Part of the Social media marketing Toolkit, Discover the latest tips and tactics to reach, engage and convert your customers through organic Instagram marketing. Nearly 3bn people, or 37% of global population, have never been online despite rise in use during pandemic. Global digital population as of January 2021. It's a great download for including slides for your presentations. At the lower end of the spectrum, Health & Beauty, and Tech & Software receive an average 0.02% engagement rate. While China has a much larger number (765 million), thats only 54.3% of the countrys entire population. In the U.S. alone, there are 31.7 million bloggers. Of course, when it comes to internet usage, not every country or region is created equal. But even among those internet users, many hundreds of millions might only go online infrequently, using shared devices or facing connection speeds that hamper their internet use. Google is by far the most popular search engine, with an 86.19% market share. For example, if there are 4.9 billion users at the start of 2022, a 4% annual increase would equate to 196 million new users in only a year. #jobsNearToYou{display:none;}.noImage-major-hero{display:none;}.major-hero-header-wrapper.w-100{display:none;}@media only screen and (min-width: 800px){.intro-research{}}#jopbTypeEntryContainer{display:none;}p{font-size:16px!important;}. Our new Social Media Learning Path module (released May 2022) is dedicated to helping marketers optimize their organic Instagram marketing with a strategic approach, integrated across the marketing funnel. Surely the value that social media usage can add to consumers' lives is more evident than ever before. 40+ Worrisome Workplace Stress Statistics [2022]: Facts, Causes, And Trends. Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. The latest connectivity numbers show progress during the pandemic, said Doreen Bogdan-Martin, the director of the agencys telecommunication development bureau. Nearly three quarters of the world will use just their smartphones to access the internet by 2025. Accessed on February 14th, 2022. Global internet penetration rate from 2009 to 2021, by region. Accessed on February 14th, 2022. Join Smart Insights as a Free Member to download our digital marketing plan template today, Access the Free digital marketing plan template. Much of this increase in internet usage can be attributed to Russia, which now has 109.44 million internet users. Thats nearly 3 billion people. 42% of those whove graduated college say theyre online almost constantly. 58.4% of the world's population uses social media. Statista. The research from GlobalWebIndex in their social media trends 2021 report shows how/why visitors use different social media services. Get started today. Sitemap, Key Internet Statistics to Know in 2022 (Including Mobile), makes us live pretty much our entire lives online. Q6. What does this mean for your social media marketing strategy?

37% of the worlds population has no access to the internet and has never used it. The rest is divided among Bing, Yahoo!, and Baidu. What does this mean for your social media marketing strategy? Such a large increase means theres been a steady stream of new internet users for over 15 years straight. From the year 2000 to 2022, the usage of the, Facebook Messenger: 988 million active users. Internet. Accessed on February 14th, 2022. Overall, many trends seem to indicate that mobile internet usage is becoming the new norm. Internet access is often unaffordable in poorer nations almost three-quarters of people have never been online in the 46 least-developed countries. More interestingly, the stats breakdown below shows which social media channels are used by which genders, ages, education level, race, and political affiliations. Periscope) and existing networks enhance .. Use the honeycomb model to help inform your social media strategy Back in 2011, a group of professors from Canada; Jan Kietzmann, Kristopher Hermkens and Ian McCarthy created the Honeycomb Model to review social media effectiveness, looking at reasons why .. Smart Insights (Marketing Intelligence) Ltd, Use of this website constitutes acceptance of the Smart Insights Terms and Privacy Policy including cookie-use, Explore our Social Media Marketing Toolkit, Digital Marketing Strategy and Planning Toolkit, Digital Experience Management (Desktop/mobile website), top 10 digital marketing statistics sources, Elon Musk's proposed acquisition of Twitter, 2021 Children and parents: media use and attitudes, benchmarks of social media engagement metrics, engagement on Instagram dropping approx 30% between 2020-21, Digital marketing and E-commerce books and support materials including a digital marketing glossary, Please connect on LinkedIn to receive updates or ask me a question, Social media adoption and usage statistics, 10 common social media marketing mistakes, Smart Insights (Marketing Intelligence) Ltd. Q1. Marketers know intuitively that the right type of visuals and videos are more effective in gaining engagement. Every minute, Americans generate 3,138,420 GB of internet traffic. The UAE (United Arab Emirates) has the highest rate of social media penetration at 99%. The big question everyone is asking is: will this continue? Testing different frequency of updates and timing is another aspect of social media optimization based on consumer behaviour. In fact, some countries can have more internet users than several others combined. Plus, as of 2022, 40% of all internet users also use social media for their work (and 27% in the U.S. specifically). BroadbandSearch.net does not offer internet, TV, or home phone service. For Americans, these numbers are even higher, with the average user spending 204 minutes (3.4 hours) per day and 24 hours per week online. remain the property of their respective owners and are used by BroadbandSearch.net only to describe products and services offered by each respective trademark holder. Around 37 percent of the worlds population, or 2.9 billion people, have still never used the Internet and most of them live in developing countries, according to an estimate from a U.N. agency for information and communication technologies. The Coronavirus pandemic continued for some time, keeping people at home and making us rely on digital technology more than we ever had before. Younger people, men and urban dwellers are more likely to use the internet than older adults, women and those in rural areas, with the gender gap more pronounced in developing nations. If a page takes 10 seconds to load, it increases to 123%. We'll be pointing to new data on the popularity of social media from Global Web Index (worldwide), Pew Internet Surveys (US) and OfCom (UK), and most recently the Datareportal January 2022 global overview. If daily use of the internet is anything to go by, Americans and others around the world are relying on the web more than ever before. In 2005, the number of global internet users rose just above 1 billion, while currently, there are 4.9 billion users. Please connect on LinkedIn to receive updates or ask me a question. Number of internet users in the United States from 2010 to 2025. About three-in-ten U.S. adults say they are almost constantly online. Accessed on February 14th, 2022. Since it is still the top dog, I'll share the Facebook demographics from Sprout Social Media's 2022 report. And per day, that number can reach over 500,000 new users. No votes so far! As per the Datareportal January 2022 global overview we can see that social media growth has continued to increase: The full report from Datareportal contains a huge amount of insight collated from different data providers across 200+ slides.